October 27, 2023 Dress Purple Day

Every October, Children’s Aid Societies across Ontario raise awareness about the important role that individuals and communities play in supporting vulnerable children, youth, and families through the provincial Dress Purple Day campaign.

This year, Dress Purple Day will take place on Friday October 27, 2023.

North Eastern Ontario Family and Children’s Services (NEOFACS) is inviting you to wear something purple to show children, youth, and families that you are here to help!

Campaign Toolkit

Below are some updates regarding this year's campaign toolkit:

  • #IDressPurpleBecause video toolkit
    • Create a video to share with your friends, loved ones, and neighbours the message that help is available, they are not alone, and you are part of the community that cares for children, youth, and families.
  • Promotional posters
  • Social media toolkit (including sample posts and graphics for Twitter, Instagram and Facebook)
  • Video call background
  • Key messages of the campaign
  • Campaign brochure: Child Welfare in Ontario: A Shared Responsibility
  • Campaign video to better understand child welfare
  • Dress Purple Day Classroom Prevention Resources (including Teacher Guide)
  • Resources and support for families

Learn more about the campaign and access the toolkit resources in English and French at oacas.org/dresspurpleday.

Campaign Videos

Visit the Campaign Webpage