Every October, children’s aid societies and Indigenous Child and Family Well-Being Agencies (child welfare agencies), together with their community partners, raise awareness about the importance of supporting vulnerable children, youth, and families through the provincial Dress Purple Day campaign.
Dress Purple Day 2025 is on Thursday, October 16.
We invite you to wear something purple to remind children, youth, and families that they are not alone and to show that strong, healthy communities matter!
Dress Purple Day is different. Learn more about:
"Why it’s not Child Abuse Prevention Month anymore and a call to join Dress Purple Day".
Campaign Toolkit
The campaign includes the following materials available in English and French:
- Campaign Toolkit
- Find out how you can participate in this year’s Dress Purple Day campaign (includes key messages and sample posts for social media).
- Poster and social media images
- Video call background
- Dress Purple Day Classroom Prevention Resources (Includes Teacher Guide & Beastie Valley Educational Video Series)
Learn more about the campaign and access the toolkit resources in English and French at oacas.org/dresspurpleday.